Learn About Us
Welcome to Humane Goods! My name is Ben Murray and I'm the founder.
Our mission is to become the #1 place in the world to buy high-quality cruelty-free products that enhance the lives of animals and the people who love them. We know there are many products for pets already, but too many of these are made by big companies that care very little for the animals they are intended for.
Here at Humane Goods, we are aiming to help caring, animal-loving consumers by creating an alternative to the “Big Pet” and "Big Fashion" industries. We both create products under the "Humane Goods" brand as well as sell quality pet products made by approved humane vendors.
On top of that, we also support and raise awareness for local, no-kill animal rescues and other programs that put animals lives’ first, before products and profits.
Outside of our business, our team members are always up for helping animals in need. My wife and I own four rescue cats and even a rescue turtle, found injured and unable to be re-released into the wild.
If you are tired of cheap, over-priced animal products and want to benefit the animal community with your product purchases then we welcome you to join us on our journey.